Marketing management (Record no. 454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230311b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip / Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi;756p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | DON BOSCO INSTITUTE OF TECHNOLOGY | DON BOSCO INSTITUTE OF TECHNOLOGY | Book | 11/03/2023 | IBC | 959.00 | IB/IN/161; 15.06.2022 | 658.8 KOT | 001711 | 11/03/2023 | 15/06/2022 | Books | |||||
| Dewey Decimal Classification | Book | DON BOSCO INSTITUTE OF TECHNOLOGY | DON BOSCO INSTITUTE OF TECHNOLOGY | Book | 11/03/2023 | IBC | 959.00 | IB/IN/161; 15.06.2022 | 658.8 KOT | 001712 | 11/03/2023 | 15/06/2022 | Books |